Our Approach to App Store Optimization
Keyword Research for ASO
To improve your search rankings, we use relevant and specific keywords and most often used by your target audience. We carefully analyse after doing research and select keywords for the App Marketing Service. So first we understand your target customer base and business objective to finalize the keywords.
App Title
Placing the keyword in the title is brought the heaviest search traffic. We suggest good quality app name and title for getting higher traffic towards your app and business. So, choose carefully the name of app and title. We do research and suggest useful keyword for apple title.
App Description
App description should focus on explaining the features and benefits of product. First line of the description should be impressive. Description of the app should be precise and informative so that target audience can understand the benefits of app. This is an opportunity to tell target audience why they should download it.
App Reviews & Ratings
Whether it is App Store and Play Store on ratings and reviews are of greater level of importance than ever before. Apps with higher ratings and reviews rank high in search. Higher in search makes app more visible and has a better chance to be downloaded. The more downloads the more customers and more high in the rankings.
App Logo
Logo or Icon truly represents or provide an overview of the key functionalities of the app. The app icon is the first thing that a potential customer notices about the app. It must intrigue, and capable of generating curiosity among audience. It is pictorial representation of brand. For creating a great first impression, we provide options of quality app icons.
App Screenshots
App screenshots play a critical role in conversion rates significantly which, in turn, impacts your organic growth. Target audience always try to look for relevant images to understand the functionalities without downloading the app. So, we advise to create guidelines-based screenshots for the app stores.
App Owner
Give authentic and proper details of the company which owns the app. For communication provide contact No. and emails to the users to let them convey their positive and negative feedback to you instead of other forums. Such details also generates faith among users and gives you the option to improve your app timely.
App Category
Application categories provide a way to quickly identify characteristics of an application. App categories organize them into stores. It makes it easier for users to filter their searches based on the app's functionality. Choosing the right category for the app increases visibility, attracts quality traffic and, consequently, improves conversion numbers.
Download & Retention
User acquisition is vital and important for the success of any new mobile app and retaining those users are even more important. Retention rates are measured starting from the day after a user doesn't return to the app and enable to understand app's performance over time. Loyalty of users is important, so give them small benefits to keep them engaging with your app.
